Hellbent specializes in breeding European Doberman dogs. Beyond breeding healthy and fierce canines, they stand out by offering a distinctive touch to their business model. For every puppy purchased, the company provides clothing merchandise as a token of appreciation. This approach adds a creative and personalized touch to their services, providing consumers with a memorable experience and, more importantly, a loyal companion.

Art Direction and Creative by: Diego Moran
Scope: Logo Design, Brand Identity, Collateral, Digital Media, Apparel Design