The purpose of the campaign is to promote and increase sales of seafood products by offering a diverse range of high-quality options that cater to traditional Lenten dietary practices. Through strategic marketing, special promotions, and culturally tailored messaging, Cardenas Markets seeks to engage and attract customers, emphasizing the importance of seafood in meeting both nutritional and cultural needs during the Lenten season. This campaign not only aligns with religious observances but also reflects an understanding of cultural preferences, contributing to increased customer loyalty and sales during this significant time of the year.

Art direction and Creative: Diego Moran and Adrian Gamboa
Scope: Identity Design, Key Art, Layouts, Print + Digital Design, Web Design